Trying to Persuade with Logic? That’s a Toothpick vs a Viking
Dr. Thomas TrautmannDriving decisions with logic? You’re walking into a Viking fight with a toothpick. They won’t debate you. They’ll eat you alive. In this video, I’ll show you what actually drives decisions in business: the primal, subconscious brain—the part that reacts to status, safety, belonging, and control long before logic shows up with a spreadsheet. You’ll learn: Why logic is rarely the decision-maker (it’s the justifier) What Kahneman, Ariely, and Damasio reveal about real-world decisions How to use ethical persuasion to remove friction (without manipulation) The “subconscious frustration” that triggers action—and how to spot it fast Want your 3 subconscious frustrations (based on your business + ideal client)? Download the Make Me Great! app here: https://app.happy-brains.com/ #MakeMeGreat #EthicalPersuasion #Neuromarketing #DecisionMaking #SalesPsychology #BusinessGrowth #Leadership #CommunicationSkills #MarketingStrategy #Entrepreneurship #Kahneman #Ariely #Damasio #PrimalBrain #Persuasion